Thursday 16 February 2012

Key Speaker for NSPCC "Turning the tide on abuse in Blackpool" at Stonyhurts College.















As patron member of the NSPCC it was a pleasure to be invited as a key speaker to Stonyhurst College to 
raise awareness about the good work being done in Blackpool and the current appeal to raise £2.5 million over the next 5 years. 


The NSPCC exists to end cruelty to children. It is there to protect children, to stand up for their rights, to listen to them, help them when they need it and take action for them to ensure they can look forward to better and brighter futures. I am incredibly proud to support their vital work with children, young people and families here in the North West.

The NSPCC recently announced their new approach to ending cruelty, which will see them developing groundbreaking services directly to children delivered from centres across the UK, and I am delighted that in Lancashire our centre will be in Blackpool.  It is clear why the NSPCC needs a strong presence in the town for the following reasons:-




·      The town has a high population density which means we can reach more children and families.
·      In 2010, Blackpool was rated the 6th most deprived town in the country; the 2011 Multiple Deprivation index is likely to rate them the most deprived town.
·      To date in 2011/2012 Blackpool has more children subject to child protection plans than their statistical neighbours/northwest counterparts. This is higher than average in England.
·      More than 45% of children on child protection plans are registered under the category of neglect alone.
·      Blackpool has a high population of Looked after Children; this is significantly higher than their statistical neighbours/northwest counterparts and higher than average in England.

The Blackpool Service Centre will be at the forefront of child protection practice, pioneering new work for children, including therapeutic work with young people affected by alcohol and substance misuse, and preventing non-accidental head injuries in babies under one. The newly created centre will work alongside the NSPCC’s national services for young people, including ChildLine and the NSPCC Helpline, which in 2011 made 20,546 referrals involving more than 40,000 children & the new ChildLine Schools service, which aims to reach out to 500,000 children of primary school age by 2016.  By Easter in Lancashire the Schools Service programme will have been delivered in 30 schools, and to over 1700 children. Nationally we have delivered to 500 schools, and to over 36,000 children.

NSPCC will be developing new projects for children that demonstrate how best to protect them from abuse and will rigorously evaluate that work so that they can continuously improve the services for children and leverage their knowledge and experience to enhance child protection everywhere. This evidence will also be used rigorously to influence positive change for all children across the UK through public awareness and campaigning activity.

As I said at the start, I am incredibly proud to be associated with the work of the NSPCC and I would like you all to join me, by thinking about how you can help those desperate children, young people and families in Blackpool and across Lancashire tonight either personally, through your company or by joining me on a Fundraising Board to drive this £2.5m appeal forward over the next 5 years.

Please help the NSPCC Turn the Tide on Abuse in Blackpool.