Peter Virdee Backs Asian Star Working In Partnership With Chelsea FC

PETER VIRDEE BACKS ASIAN STAR

Peter Virdee, one of the country's leading businessmen and philanthropists, has added his support to Chelsea Football Club's ground-breaking Asian Star project.


As an ambassador for Sporting Equals, Virdee acknowledged the great work the Asian Star programme undertakes to combat low participation levels of British Asians in football.
Since Chelsea FC launched the initiative in 2009, more than 1400 young British Asians have taken part in the Asian Star programme and five previous winners have gone on to represent professional club academies.
This year, Chelsea FC has teamed up with Sporting Equals to help create the best Asian Star event yet. Sporting Equals is an organisation that works to promote the inclusion of under-represented communities in sport and physical activity.

I am extremely delighted to be supporting this year's Asian Star campaign alongside Sporting Equals and Chelsea FC,' said Virdee. 'Initiatives like Asian Star is a positive step in the right direction in highlighting exciting times ahead and more importantly that football is open to the Asian community.'
Over the years, he has supported a number of charities, including The Prince's Trust, Mencap, British Red Cross, Marie Curie Cancer Care and the Jaralam Trust as well as the Tsunami disaster relief fund.

He is also the first Sikh patron on the board of the English National Opera and sits on the UK philanthropy board of Coutts & Co Private Bank UK. In recent times he has been invited to St James' Palace to meet the Queen and was part of a select Sikh Delegation to welcome HRH The Prince of Wales at the Indian war memorial in Neuve-Chapelle in France.

Over the years, he has supported a number of charities, including The Prince's Trust, Mencap, British Red Cross, Marie Curie Cancer Care and the Jaralam Trust as well as the Tsunami disaster relief fund. 
He is also the first Sikh patron on the board of the English National Opera and sits on the UK philanthropy board of Coutts & Co Private Bank UK. In recent times he has been invited to St James' Palace to meet the Queen and was part of a select Sikh Delegation to welcome HRH The Prince of Wales at the Indian war memorial in Neuve-Chapelle in France.

He is also the first Sikh patron on the board of the English National Opera and sits on the UK philanthropy board of Coutts & Co Private Bank UK. In recent times he has been invited to St James' Palace to meet the Queen and was part of a select Sikh Delegation to welcome HRH The Prince of Wales at the Indian war memorial in Neuve-Chapelle in France.

http://www.sportingequals.org.uk/press_release_detail.php?news_ID=66
http://www.sportingequals.org.uk/sportingequals15.php
http://www.sportingequals.org.uk/press_release_detail.php?news_ID=66
http://www.sportingequals.org.uk/sportingequals15.php
http://www.sportingequals.org.uk/press_release_detail.php?news_ID=66
http://www.sportingequals.org.uk/sportingequals15.php
http://www.sportingequals.org.uk/petervirdee.php
htp://www.chelseafc.com/foundation-article/article/3121095/title/peter-virdee-backs-asian-star
http://www.chelseamashup.com/2013/03/25/peter-virdee-backs-asian-star/
http://www.chelseafc.com/news-article/article/3121036/title/peter-virdee-backs-asian-star


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Peter Virdee attends Commonwealth Day at Marlborough House with Her Majesty Queen Elizabeth II and His Royal Highness The Duke of Edinburgh

Her Majesty Queen Elizabeth II, Kamalesh Sharma & Peter Virdee  

Her Majesty Queen Elizabeth II, Kamalesh Sharma & Peter Virdee   

Her Majesty Queen Elizabeth II, Kamalesh Sharma & Peter Virdee

His Royal Highness The Duke of Edinburgh & Peter Virdee

His Royal Highness The Duke of Edinburgh & Peter Virdee

http://www.thecommonwealth.org/news/34580/34581/253755/100313queensmessage.htm


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The Virdee Foundation & Peter Virdee Proud to Support the Mane Chance Sanctuary.

I was delighted to attend and support the Mane Chance Sanctuary on Monday 25th February 2012. A star packed gala dinner for a fantastic cause.

http://manechancesanctuary.org/

http://horses.horsealicious.com/p/3997531237/hugh-grant-and-max-clifford-join-forces-to-support-horse-charity-mane-chance-at-gala-dinner

http://www.tatler.com/bystander/events/2013/february/mane-chance-sanctuary-dinner-and-auction#/9518/image/1

http://www.dailymail.co.uk/tvshowbiz/article-2284463/Hugh-Grant-Max-Clifford-join-forces-support-horse-charity-Mane-Chance-gala-dinner.html

Peter Virdee unveiled as new Sporting Equals Corporate Ambassador

Sporting Equals is honoured to unveil its new Corporate Ambassador Mr Peter Virdee, as part of its Ambassador programme, supporting the future champions programme. This programme aims to help talented and dedicated young black and minority ethnic (BME) individuals to succeed at elite level sport, and serve as valuable role models to encourage other young people to get involved in sport.

Sporting Equals is the national organisation promoting greater participation by the black and minority ethnic population in sport and a healthy lifestyle. The not-for profit organisation, is at the heart of BME communities through its network of 5,000 community organisations. As a national partner of Sport England and strategic advisor to DCMS they have partnership agreements and affiliations with the leading sports governing bodies.

The objective of Future Champions is to recognise, celebrate and inspire. By shining a light on the stars of tomorrow, the programme not only nurtures talent but also encourages participation from other young people from similar backgrounds, motivated to get involved by the success of our Future Champions.

Peter Virdee said “even if I can inspire one child to take up sport, through my Corporate Ambassador role with Sporting Equals, I will be happy”.

Born and bred in the inner cities of Birmingham, earning his first pounds as a car minder, Peter is now a highly established business and property entrepreneur, one of the most iconic Sikh’s across the world. Peter’s journey can serve as an inspiration for other young people including those living in inner city areas. With the right mind set, drive and motivation, Peter experience provides evidence that nothing is impossible.

Peter himself is an avid sportsman, playing badminton, polo and basketball as a way to both get fit and get into a mind frame of self-discipline that has helped him in his journey to business success. Peter believes that sport can provide many benefits and is a key tool to develop youngsters, helping them achieve their potential.

Peter said “There is so much sporting talent in the Asian community, not just in the UK but worldwide. The Asian diaspora is one of the largest globally. Statistically we should be bringing through top talent in the professional sporting arena. However in reality this is not the case. I believe this is largely centred around the lack of encouragement for youngsters to take up sports at a grassroots level and role models to inspire them. We need to re-educate our community and try and change these mind-sets, especially those of the third generation parents. Investment should be targeted, developing facilities in inner city areas with high levels of social deprivation including cities with high concentration of Asian communities to further encourage them to get involved in sport”.


Arun Kang CEO at Sporting Equals said, “On behalf of the board and the team we are delighted to welcome Peter as a Corporate Ambassador. Peter brings a wealth of experience, drive, vision and strong networks all will considerably enhance our offer. As a philanthropist he has supported numerous good causes and charities both at home and abroad and has witnessed how sport can be utilised to bring communities together”.
Peter said, “As my offices are based in Central London, I witnessed firsthand the energy around London during the summer it was truly incredible. Bridging gaps in society as well as highlighting the many sports that are available for youngsters to participate in. The time is now to build on the positives that the London 2012 Olympic and Paralympic games have left, carrying forward the legacy as we should be encouraging more young people into sport”.

“Through my role as an Ambassador of Sporting Equals, I will work with the organisation to make this happen. I believe in giving back to the community, and via Sporting Equals I will further help build a better future for kids in our community. The key is to polish these ‘un-cut’ diamonds from the Asian community and develop them into the bright sports persons that we all know they can be”.

Commenting on the Future Champions programme Peter said, “I was ecstatic watching the Bhangra dancers at the opening ceremony. This showcased the Asian community’s strong presence in the UK. However what was disappointing was the lack of Asians in the top tier, participating and winning medals”.

Arun said “London 2012 showed the very low number of British Asian’s participating in the Olympic and Paralympic games, and Peter will help to increase interest within Asian families, businesses, communities and faith centres to ensure British Asians are not missing at Olympic and Paralympic games in the future”.

Peter added “Hopefully this will kick start the Asian community to get into sports, however, this will take time and the right encouragement for youngsters at a grassroots level to help us find more elite talent through this programme. I am confident that we will be watching British Asians winning the gold’s, silver’s and bronze medals in years to come”.

Notes for Editors:
Sporting Equals exists to actively promote greater participation by the black and minority ethnic population in sport and a healthy lifestyle. It is a not-for profit organisation. We have a strong national network of delivery partners on the ground, at the heart of BME communities. We also have partnership agreements and affiliations with the leading sports governing bodies. Our job is to bring these two networks together in order to:
- increase participation
- open up a vast new pool of talent for sport in the UK
- offer opportunities for talented sportsmen and women
- change outdated attitudes and assumptions
- enable BME communities to access sports and fitness facilities
- share the social, personal and health benefits of an active life more widely

For more information, please contact David Mbaziira, Head of Marketing & Communications on 0121 777 1375.

For further information about Sporting Equals, please visit the website at www.sportingequals.org.uk.


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